Performance Marketing Ownership

• Own end-to-end performance marketing for cryptocurrency products across paid search, paid social, programmatic, display, SEO, affiliate, and influencer channels
• Build and optimize marketing funnels from awareness through to active trading
• Develop attribution models, cohort analysis, and LTV/CAC frameworks to drive efficient spend allocation
• Manage and scale performance marketing budgets with clear ROI accountability

User Acquisition & Retention

• Drive verified user sign-ups, KYC completions, first-time deposits, and trading volume growth
• Build re-engagement and retention campaigns to maximise user lifetime value
• Develop segment-specific strategies for retail traders, active traders, and high-volume users

Campaign Execution

• Plan and execute product launches, trading pair listings, and promotional campaigns
• Coordinate with product, design, and content teams to deliver high-impact creative assets
• Run A/B testing and continuous optimization across all campaign elements

Analytics & Reporting

• Establish KPI dashboards and weekly reporting cadences
• Deliver clear performance insights to leadership with actionable recommendations
• Monitor competitive landscape and adapt strategies accordingly

Team Leadership

• Build, mentor, and manage a high-performing crypto marketing team
• Set clear targets, provide coaching, and drive accountability across the function

Compliance Alignment

• Ensure all campaigns comply with regional advertising standards, AML guidelines, and platform policies
• Work closely with Legal and Compliance teams on campaign approvals