RESPONSIBILITIES:

Market and Sales:

• Market and sell Ahli Bank Retail Banking products through direct approaches to prospective customers at their home, office, or preferred venue.
• Ensure the team consistently advertises, promotes, and secures business across the Sultanate of Oman in a highly customer-centric manner.
• Look after payroll accounts to increase CASA (Current Account Savings Account) in retail banking.
• Conduct daily visits to government and private sector entities to build and maintain relationships.
• Organize weekly activities, such as open days or roadshows, at companies and government entities to source new business.
• Create sales leads from visits made to the sales team and branches.
• Jointly meet with the corporate team to generate retail business from corporate clients.
• Collaborate with branch managers to open new business opportunities for branches.
• Support DSAs (Direct Sales Agents) in closing deals and generating business.
• Implement new companies into the Retail Approved Lending List.
• Ensure sales targets for all products are met.

Branch and Team Support:

• Gather relevant information, create a proper database, and carry out tasks assigned by the Head of Business Development.
• Conduct weekly branch visits and meetings for business reviews.
• Follow up and support team members as required, ensuring their inquiries are addressed and met.
• Ensure all team members follow the DSU (Direct Sales Unit) procedure and meet the team’s targets.
• Jointly meet with branch managers to facilitate business for branches.

Risk Management:

• Monitor individual and business accounts (deposits or loans) for money laundering or fraud.
• Report any suspicious transactions, credit risks, market risks, and operational risks to the appropriate authorities.
• Adhere strictly to the bank s Anti-Money Laundering (AML) policies.

Credit Management:

• Review credit applications and recommend finance approvals per the bank s policy and guidelines, within designated authority.
• Maintain vigilance against potential fraud and adhere to credit management practices.

People Management:

• Manage the performance, motivation, and development of individuals within the team.
• Act as a mentor to junior team members, guiding them in their professional growth.
• Set job objectives and perform timely reviews to measure performance, identify staff development needs, and provide necessary training.
• Directly manage branch staff involved in operating services and sales, ensuring high performance and adherence to bank policies.

Performance Marketing Ownership

• Own end-to-end performance marketing for cryptocurrency products across paid search, paid social, programmatic, display, SEO, affiliate, and influencer channels
• Build and optimize marketing funnels from awareness through to active trading
• Develop attribution models, cohort analysis, and LTV/CAC frameworks to drive efficient spend allocation
• Manage and scale performance marketing budgets with clear ROI accountability

User Acquisition & Retention

• Drive verified user sign-ups, KYC completions, first-time deposits, and trading volume growth
• Build re-engagement and retention campaigns to maximise user lifetime value
• Develop segment-specific strategies for retail traders, active traders, and high-volume users

Campaign Execution

• Plan and execute product launches, trading pair listings, and promotional campaigns
• Coordinate with product, design, and content teams to deliver high-impact creative assets
• Run A/B testing and continuous optimization across all campaign elements

Analytics & Reporting

• Establish KPI dashboards and weekly reporting cadences
• Deliver clear performance insights to leadership with actionable recommendations
• Monitor competitive landscape and adapt strategies accordingly

Team Leadership

• Build, mentor, and manage a high-performing crypto marketing team
• Set clear targets, provide coaching, and drive accountability across the function

Compliance Alignment

• Ensure all campaigns comply with regional advertising standards, AML guidelines, and platform policies
• Work closely with Legal and Compliance teams on campaign approvals