Al Meslek – Compliance Jobs Portal - Feed https://almeslek.com Connecting Compliance Talent with Global Employers Thu, 09 Apr 2026 07:03:55 +0000 hourly 1 https://wordpress.org/?v=6.9.4 https://almeslek.com/wp-content/uploads/2025/09/cropped-Almeslek-8-32x32.png Al Meslek – Compliance Jobs Portal https://almeslek.com 32 32 <![CDATA[Head of Marketing – Dubai]]> Sun, 22 Feb 2026 19:08:15 +0000 Thu, 23 Apr 2026 19:08:16 +0000

Roles & Responsibilities

Performance Marketing Ownership

  • Own end-to-end performance marketing for cryptocurrency products across paid search, paid social, programmatic, display, SEO, affiliate, and influencer channels
  • Build and optimize marketing funnels from awareness through to active trading
  • Develop attribution models, cohort analysis, and LTV/CAC frameworks to drive efficient spend allocation
  • Manage and scale performance marketing budgets with clear ROI accountability

User Acquisition & Retention

  • Drive verified user sign-ups, KYC completions, first-time deposits, and trading volume growth
  • Build re-engagement and retention campaigns to maximise user lifetime value
  • Develop segment-specific strategies for retail traders, active traders, and high-volume users

Campaign Execution

  • Plan and execute product launches, trading pair listings, and promotional campaigns
  • Coordinate with product, design, and content teams to deliver high-impact creative assets
  • Run A/B testing and continuous optimization across all campaign elements

Analytics & Reporting

  • Establish KPI dashboards and weekly reporting cadences
  • Deliver clear performance insights to leadership with actionable recommendations
  • Monitor competitive landscape and adapt strategies accordingly

Team Leadership

  • Build, mentor, and manage a high-performing crypto marketing team
  • Set clear targets, provide coaching, and drive accountability across the function

Compliance Alignment

  • Ensure all campaigns comply with regional advertising standards, AML guidelines, and platform policies
  • Work closely with Legal and Compliance teams on campaign approvals

Desired Candidate Profile

8 12 years in performance marketing within crypto exchanges, FX/CFD brokers, fintech, or high-growth digital trading platforms

Proven track record driving measurable user acquisition and revenue growth in cryptocurrency or online trading environments

Direct experience marketing spot trading, perpetual futures, and/or copy-trading products

Experience managing six-figure monthly performance budgets with clear ROI accountability

Strong understanding of crypto trader behavior, market cycles, and competitive positioning

Expert proficiency in Google Ads, Meta Ads, programmatic platforms, and affiliate networks

Strong analytics capability with GA4, Mixpanel, Amplitude, or similar tools

Experience with marketing automation and CRM platforms

Understanding of blockchain, tokenomics, and digital asset markets

Hands-on operator comfortable executing as well as strategizing

Strong analytical mindset with data-driven decision making

Excellent communication and stakeholder management skills

Ability to thrive in fast-paced, high-accountability environments

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